Henry Franc Commercial Agency
For more than 60 years, we’ve been supporting French and European manufacturers as a specialized sales agency, fostering direct, long-term partnerships between principals and their clients.
Our mission
As a specialized sales agency, Henry Franc operates as the external sales force for its partner producers.
We do not resell or trade: each producer sets their own pricing, delivers, and invoices their end clients directly.
Our team provides end-to-end support, from active prospecting and business development to technical and logistical assistance, with transparency and trust at the heart of every partnership.
Our history
Founded in 1961, Henry Franc SAS was created with a clear purpose: to represent industrial producers with professionalism and transparency.
For more than six decades, the company has grown and adapted while remaining true to its family roots and its close, trusted partnerships.
1961
Henry Franc established the company after acquiring the portfolio of Lyon broker Charles Bernard (in business since 1932).
The firm began by specializing in industrial representation in the Rhône-Alpes region.
1963
to support growth and strengthen the team.
1966
following a plane accident. His wife Béatrice becomes president, and Michel continues to drive operational development.
1970
on rue Marc Antoine Petit, marking a new stage of structuring and growth.
1993
a chemical engineer, who leads national expansion, develops new European partnerships, and launches the technical textiles department.
1997
obtains ISO 9002 certification (now ISO 9001:2015), reinforcing the company’s commitment to quality.
1998
to La Mulatière, on the banks of the Saône River.
2003
modernization of the company’s governance.
2009
strengthening of IT systems and beginning of the company’s digital transformation.
2013
implementation of a fully digital system (CRM and document management).
Today
partnering with more than 10 principals, active across France, and recognized for its expertise, reliability, and stability.
Our values & commitments
For over 60 years, Henry Franc SAS has built its mission on trust, transparency, and close relationships.
We believe in lasting, balanced partnerships founded on open dialogue between producers and clients.
Each project benefits from a strong commitment, with tailored commercial and technical support that meets today’s industrial challenges.
Certified ISO 9001:2015 since 1997, we are dedicated to embedding quality into every process and continuously evolving to meet the changing needs of our markets and partners.
Quality & certifications
Since 1997, Henry Franc SAS has been committed to a rigorous quality approach — and is among the few commercial agencies in France to hold ISO 9001:2015 certification.
This certification reflects our commitment to:
By being fully integrated into our partners’ quality systems, we stay aligned with market developments while maintaining the highest standards of quality, traceability, and precision.
Our team
Henry Franc SAS is built on an experienced and loyal sales team — a genuine expression of the company’s family DNA.
Every team member is dedicated to supporting both our industrial clients and partner producers with transparency, responsiveness, and trust.
This continuity allows us to foster long-term relationships and provide tailored support throughout every stage of your project.
Our team provides responsive, expert, and transparent assistance, from understanding your needs to connecting you directly with our partner producers.